We need more exciting camera angles.
We need bigger personalities. The more I think about it the stronger I feel that personalities drive sports. Armstrong's cancer... Bird versus Larry... Kobe hates Shaq... Tonya takes a hit out on Nancy... etc.
I guess the problem is that if a tennis player makes it to the upper ranks, it's likely they've led a relatively comfortable, insulated life. Not the kind of life that makes for a very introspective, sound bite cranking person. The Russians seem comparatively interesting, many of them had sketchy lives if only until they secured a deal with a tennis academy, but they don't speak English well enough to capture the imaginations of the US sports watching public.
Okay, I take it back. I hope Venus and Serena keep talking sheet. It's better than nothing. Roddick is trying his best to be funny but we need another Mac, or an American Safin, or a female American Hingis. Where the sound bites at!!!???