You guys are all hilarious. Seriously, a thread about Federer's jacket reaching 12 pages? It's bound to have the words Djokovic, Nadal, Murray, Sampras, b*tch, Emma, HATER, jealous, ego, etc. in it. All of which has nothing to do with the original topic of course, but what's new?
OT: Nike has reached its goal: everyone's talking about a silly jacket simply because they put a number on it. Federer playing at Wimbledon is pure bliss for them. Convince him to wear something that's bound to attract attention and BHAM, Nike-exposure assured around the globe. It's all about marketing.