Well, I don't come here to either argue nonstop or file a series of complaints, but that's the general norm where it's been discussed by some from time to time. Perhaps not on this thread but it's been discussed repeatedly and I had already told Luggy not to show personal preference as the normal standard model of tennis. It's just plain wrong.
But if I were to go to your initial post, then I have to say this, the name of this thread is overly dramatic and the statement, "This was Wimbledon and no one cared about it's final. The semis were much more anticipated and drew far more interest." is grossly exaggerated. I've already shown that ESPN has seen 2nd highest rating in 33 years. As to the 40% decline, that's been happening for a while now. It's been happening since the end of 80s when tennis especially Wimbledon saw highest ratings and it's been in decline since then.