Swish, I don't know how old you are, or if you are American or not, so the following may not be relative to you...
Yet, we have a sport over here which has propelled itself to great heights. The NFL. It has done this through proper management of the organization as a whole. We have another sport that is also becoming resurgent after a going through a rough patch (the NBA).
In both instances, the commissioners stepped up, addressed issues with the sports, made bold calls and moved forward. The final result is a product that has become greater then ever (though I would argue that the NBA is taking the wussy play too far now - i long for the days of handchecking on the perimeter).
Despite watching all these changes, I have seen my favorite sports organization, the ATP refuse and do little to improve it's product.
It is not a secret... we commonly KNOW who the best guys are in tennis. They are seeded as such. Give them the respect that their seeding demands and don't leave it up to chance. We could have had the same dynamic situation we have now (with Djokovic getting upset and Del Potro losing early) if we had seeded these guys sensibly for semifinals and quarterfinal matchups. Yet, you wouldn't have the dreaded "what-if" scenario that could have been.
Such as, "what if" Rog had to beat Tsonga, beat Murray, beat Rafa, and THEN beat Djokovic to get the title.
I know purists hate change, but common sense can go a long way in improving a product. And that is all that sports are, products for our consumption.