I could never get tired of talking about Federer! He is a tennis player, after all and this is a tennis forum... Why hate the "man" just because you're sick of hearing about him? When you have a great champion, why not talk about him? It's better than talking about all the drug scandals, the women's fashion, the downfall of Roddick, the soap opera of the Russian Federation, etc., etc. in my opinion. I think one of the problems with tennis is that we don't promote our 'champions' like they do in golf, football, etc. I'm not saying this because I'm a hugh Federer fan, but I think we need to lift up and talk about whoever would be dominating the sport! We need our #1 player to be a household name to others who doesn't know anything about tennis! I was not into golf until the Tiger Woods era! I thought it was boring. Then when Tiger came, I started getting interested in it because that's all you would hear about! Tiger did this... Tiger broke this record.. etc. It made me start watching. Now I'll watch even when Tiger isn't playing now. This is what we need to do with tennis. Capture those audiences who normally wouldn't watch but maybe they will just to see what records Roger will break or how long his streak in finals will last. Once they watch, who knows - we may capture their attention for other tournaments.
I rather people watch for a 'good reason', i.g. Roger's dominance and excellent tennis, than for a bad one, i.g. to see who will be testing positive for drugs next.
Just my thoughts.... 
This world isn't all flowers and daisy's, talking about a vareity of people and things keep it interesting. I can't imagine anybody really only wanted to hear the positive stories in tennis, drug scandals, cat fights, dog fights, whos' dumping their coach next stuff all of that keeps it interesting and this message board is proof of that. Tennis popularity was at it's height in the 80's, because there was a variety of characters, you had your good guys, you had your funny guys and you had your villains. You also had rivalries were the guys really hated each other. A variety of players with personality were promoted then. Now a adays most of the players are a drones, everyting they say sounds like it's been programmed into them, no personality at all, Federer has no personality he just smiles all the time. And the players with personality are the ones that don't get much attention and then we wonder why tennis isn't popular in the US.
People watch sports to find players or teams they can root for that they feel they can relate too or understand, we also watch sports to root against players or teams that we hate because they arouse some kind of feeling in us that we don't like, so we root against them. Talking only about one player isn't going to get people interested in tennis or even keep them interested in tennis. It's gets boring and people loose interest. Talking about only the postive definately isn't going to get anyone interested in tennis. All the top players need to be promoted and talked about and personatily needs to be encouraged, and that will get more people into the game.
If you look at the women's game you'll see why it's more popular than the men's game. They promote a variety of players, you have your good girls, your mean girls, your diva's, glamour girls everything. That's why more people watch women's tennis then men's, The Williams brought peronality back into the game and people tuned in.And they either loved them or hated them but they still watch them and talked about them and the ratings went up. The ATP should learn from the WTA and then maybe Men's tennis will gain popularity. That won't happen just talking about Roger Federer all day.
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