If the "come on's" bother you I will make sure to use it in excess next time we play! I need an advantage!
I can see why they *might* bother some players if they were yelled after an opponent's unforced error. I had someone do that to me when I double faulted in the finals fo a dubs tournament this summer. I thought it was pretty classless.
But would you rather that or Sharapova scream her head off every time she hits the ball? I woudl rather hear a few "come ons".
But yeah, the splitting is rediculous, I am glad they fined him for that!