On one hand, tennis players probably need to understand that in order for tennis to become more popular, at least such things as the match order needs shuffling occasionally to increase viewership. More to the point ... in order for tennis to make more money for themselves and their sponsors ......
It's a sad state for professional tennis
They're not mutually exclusive goals. I've read that a lot of tournaments barely break even due to appearance fees, lackluster ticket sales, and limited television coverage. Raising a players visibility benefits everybody. e.g. the more the public is aware of and interested in a player, the more money they can make in endorsements.
Sports is character driven. Sure, the hardcore fan will watch no matter what but the whole point of increasing tennis' popularity is to not preach to the choir. Fact is, if the average American might
tune in to watch Roddick, Agassi, Serena, Venus, and even Capriati and Maria S, but they're not going to tune in to watch Myskina, Coria, Ferrero, or even Safin or Federer.
We've gotta do a switch and bait. Attract them with Agassi, a Wiliams, or Roddick, then maybe they can temporarily go to court X to watch a tight match between Jose Blow and Radek Whothefonkishe.
We're gotta get people interested in tennis players as people. They've gotta start thinking up of ways.